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The Flowering Minds Blog

How to Become a Florist

Feb 12, 2024
A florist working in her floral design studio

How to Become a Florist: A No-Nonsense Guide:

So, you're thinking about jumping into the floral industry and wondering where to start, huh? It's a world full of color, creativity, and, let's be honest, a bit of dirt under the nails. But hey, that's part of the charm! Let's break it down into simpler, more actionable steps and cut through the jargon. No fluff, just the stuff you need to know to start your journey into floristry.


Before we dive in, don't miss out on these free floristry tools:

 Not sure where to begin? Try our Floral Career Quiz!

 Curious about how the pros write their proposals? Our Profitable Floral Proposal download is a must-have.

 The first way to get started: Just Start Doing It

Okay, this is for the go-getters. Buy some flowers, practice making arrangements at home, and maybe set up a simple website or social media page to show off your work and get some sales. It's a hands-on approach that gets your feet wet right away.

Why It's Cool:

  • You'll start building brand awareness right off the bat. 
  • You're building your portfolio and networking from day one.
  • Total control over your creative direction.

But Keep in Mind:

  • Your initial designs might not win awards. That's okay, you're learning!
  • You'll make mistakes, especially with pricing and process. It's part of the process.
  • Each customer is a learning opportunity, which means consistency might be a challenge at first.

Ready to give it a go? Check out our guide on writing floral proposals to get a head start.


The second way to get started: Learn on the Job

Consider finding a job or internship with an established florist. It's a chance to learn the ins and outs of the business from someone who's been there, done that, all while getting paid.

Why It's Cool:

  • You're learning from someone else's mistakes, not just your own.
  • Exposure to different styles and business models.
  • Steady income while you're learning.
  • You'll be better prepared to start your own business down the line.

But Keep in Mind:

  • It might take a while to find the right opportunity.
  • You'll need to be patient and open to learning.
  • Your income might be lower than if you started on your own, but the experience is invaluable. 


The third way to get started: Invest in Education

Look for courses or workshops offered by florists whose style you admire. This could be anything from online tutorials to in-person classes. They can offer a deep dive into both the art and business sides of floristry.

Why It's Cool:

  • Learn from the best in the business.
  • Sharpen your design skills and business acumen.
  • Networking opportunities with fellow students and instructors.
  • Flexibility to start your business at any time, armed with knowledge.

But Keep in Mind:

  • It'll cost you. Quality education isn't usually free.
  • You might need to juggle work and study.
  • Practical, under-pressure experience might be limited compared to working directly in the business.

Getting Started in Floristry: Practical Tips

  • Practice, Practice, Practice: The more you work with flowers, the better you'll get. Experiment with different styles and techniques.
  • Build a Portfolio: Start documenting your work from the beginning. It's crucial for attracting clients later on.
  • Network: Connect with other florists, suppliers, and people in the wedding and event industry. Social media is a great tool for this.
  • Learn the Business: Understanding pricing, sourcing, and customer service is just as important as design skills.
  • Stay Inspired: Follow industry trends, attend floral shows, and keep learning.

Choosing your path into floristry is a personal decision based on your current situation, goals, and resources. Whether you dive in headfirst, learn from a mentor, or hit the books, the most important thing is to start somewhere. Be patient with yourself, stay curious, and don't be afraid to get a little dirt under your nails. The floral industry is waiting for you!

Free Floral Pricing Guide

A Florist's Guide to Pricing Flowers

Grab this detailed guide that includes how to pay yourself, your staff, your bills and more.