A Powerful Sales Tool for Florists: Reciprocity

Feb 24, 2023

Using Reciprocity to Boost Flower Sales

You've probably heard of the golden rule: treat others how you want to be treated. In the business world, this is called reciprocity. And it can be a powerful sales tool - if used correctly.

Reciprocity is based on the concept that we humans are hardwired to respond positively to someone who has just done something nice for us. It's an instinctive reaction, and one that's rooted in our survival instincts. When someone does something nice for us, our first thought is usually "what can I do for them in return?"

In the world of sales, reciprocity can be a great way to boost flower sales. To start, you'll need to figure out what kind of favors your customers would appreciate and how best to offer them.

The psychology behind why reciprocity works

When it comes to understanding why people respond well to reciprocity, a little bit of psychology goes a long way. It turns out that we humans have a fundamental desire for fairness. We experience pleasure when someone does something nice for us, and reciprocating is our way of trying to maintain balance in our relationships. That's why reciprocity works so well in the sales world, as buyers subconsciously feel the need to give back after someone has placed an effort into offering them something valuable - like a free sample or helpful advice about their flowers! Of course, the would-be buyers don't realize what's happening behind the scenes and just think they've received an awesome deal - something florists should keep in mind when looking for creative ways to use reciprocity in their businesses!


How to utilize reciprocity in Event Floristry

In the world of event floristry, ‘reciprocity’ can be activated by offering an add-on for free or an item ‘on the house’. This could be a toss bouquet for the bride, boutonnieres for the groomsmen, flowers to decorate the wedding cake...you get the idea! If you throw in a little something extra in your event floral packages, it can add a unique touch of class and distinguish you from other florists. Give your clients that extra special feeling with something complimentary - they will certainly appreciate it. This works wonders and won't financially impact you if you have a minimum for your events that is 3k and beyond.


How to utilize reciprocity in Retail Floristry

When you think of florists, you typically imagine bouquets and a wide variety of blooms, but have you considered adding a little something extra? Offering customers free merchandise with their purchase gives them an extra special treat and adds to their experience in your store. For example, if someone purchases a large bouquet from your floristry shop, why not offer them a branded t-shirt or mug as way of thank-you? You’ll be promoting your business while providing an added value to customers that strengthens the relationships between you and should lead to more sales. Plus, it’s always nice to walk out of the shop with some high quality swag!


Reciprocity creates return customers and good referrals.

Florists understand the value of repeat business and good referrals for their businesses. After a customer has had a great experience, they will be more likely to come back or recommend the florist to friends and family. With this in mind, taking advantage of reciprocity is key – creating something so special for the customer that it prompts them to return and tell others around them about the experience. For floral businesses especially, providing an unforgettable experience can lead to increased sales and better word of mouth, which can be incredibly powerful.


In conclusion, reciprocity is an incredibly powerful tool for flower businesses. Not only does it make customers feel valued and appreciated, but it also stimulates sales. It gives customers the sense that they’re getting something in return for their patronage and will keep them more likely to return than a one time purchase. While planting the seed of reciprocity into your flower business may take time, its long term rewards are sure to be worth it. When reciprocity is used appropriately it can create an environment of mutual respect and trust that translates into an increased number of loyal customers and happy referrals.