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The Flowering Minds Blog

3 Sales Psychology Tips for Florists

floral class floral design business floral design class floral education floral education membership floristry online floral design class starting a floral design business Feb 12, 2023

Understanding how to create floral designs does NOT mean you understand how to make a sale. 

If you aren't getting inquiries, potential clients are ghosting you or you aren't booking clients after sending an need to learn how to sell.

Let me help!

Here are 3 sales psychology hacks that can help you increase your floral sales:


1. Offer Value-Based Pricing: 

One of the most effective ways to increase sales is by offering value-based pricing rather than cost-based pricing. Rather than simply charging a set amount based on the cost of the product or service, instead focus on what value the customer will be getting from it, and then price accordingly. This has been shown to lead to higher sales numbers because customers are more likely to purchase something if they understand what value they will be receiving for their money.


2. Use Scarcity Tactics: 

Creating a sense of urgency or scarcity around certain products or services can also help increase sales numbers. People tend to be more likely to purchase something they think is scarce and in limited supply, so using language like "limited time offer," "only available today," etc., can be an effective way to drive up interest and conversion rates.


3. Leverage Word of Mouth Marketing: 

Finally, word of mouth marketing is one of the best ways to increase sales for florists. Encouraging satisfied customers to leave positive reviews about their experiences with your business on social media and other websites is an effective way to reach new potential customers and generate more interest in your services or products. Additionally, always make sure that any unhappy customers are addressed quickly and efficiently in order to promote good brand reputation and overall customer satisfaction with your business.


I hope these 3 tips will help you increase your sales! Want to dive in and learn even more about how to sell more flowers? Join us over at Flowering Minds to access the entire class library. 

Alyssa x


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