Flowering Minds
Alyssa Lytle Floristry Educator & Founder
18 years of professional floristry, distilled into education that actually moves your business forward.
Built from
the ground up.
Alyssa Lytle is a professional florist and floristry educator with more than 18 years of hands-on industry experience. She is the founder of Flowering Minds, an online floristry education membership for working florists and floral designers, and the co-founder of Color Theory Design Co, a wedding and event floristry studio.
Alyssa built her floristry career from the ground up, working through every stage of the industry before turning her focus to education. Her teaching covers floral design technique, foam-free mechanics, wedding floristry, floral business strategy, pricing, client acquisition, and portfolio development.
The Flowering Minds membership now serves more than 4,000 florists worldwide.
Flowering Minds Curriculum What Alyssa teaches.
- 01Design and Artistry — bouquet construction, foam-free mechanics, centerpiece design, installation work
- 02The Profitable Florist — pricing strategy, proposals, client acquisition, recurring revenue
- 03Wedding Floristry — booking, minimums, labor calculation, high-budget clients
- 04Curating a Floral Portfolio — photography, strategy, sales psychology
- 05Brand Awareness and Marketing — Instagram strategy, Facebook and Instagram Ads, content planning
- 06Website Design for Florists — converting visitors into inquiries
- 07ChatGPT for Creatives — AI tools applied to floristry business and marketing
- 08Retail Floristry: Simplified — taught by Holley Simmons
- 09The Flowering Minds Method — Alyssa's core framework for building a sustainable floral career
Manda Worthington
Founder of Mae and Co Creative. Co-host of The Candid Creative Podcast. Together, Alyssa and Manda bring complementary perspectives on running a creative business with intention.
Learn with Alyssa inside Flowering Minds.
250+ video lessons. Live monthly coaching. A community of 4,000+ florists. Everything Alyssa knows about floral design and building a profitable floristry business.
Explore the Membership