The Florist's Content Club for marketing your floral business

Yes. Each idea is built so you fill it in with your own photos and your own stories. The idea gives you the shape, and everything inside it is yours.

There's also an ideas bank with over 150 hooks you can pull from any time, so no two florists are working from the same handful of things. Two people could start with the same idea and end up with posts that look nothing alike, because the flowers and the story are different.

You'll need a few photos and videos to work with, so if you're starting from nothing you'll want to film some first. That's what the Shot List is for. Take whatever you're already doing that week in your shop and it tells you exactly what to capture to turn it into content.

Four times a year I break down what's actually working on Instagram for florists at that moment, since it changes constantly and nobody sends out a memo when it does!

Annual members get access to it ($147/yr), and you'll always have the last four so you can see how things have shifted even if you just joined.

Then you already have it. It's included in your membership at no extra cost, so there's nothing here for you to buy :)

A fresh set of ideas lands on the 1st, enough for three posts a week, along with everything you need to make them. That set is built for the month you're in, so what's in front of you is always current.

The weekly ideas fall into 7 categories: Telling your story, Portfolio Show-off, Ultra Sharable, Your Design Process, Informative Entertainment, Feel Good Flowers, Behind the Scenes. These 7 categories are curated with a strong marketing strategy in mind- building your brand awareness, your likability and working with the algorithm.

The rest of the hub stays put the whole time you're subscribed. The Content Machine with the hooks and shot lists is always there whenever you want it, and so are the videos on how to make each kind of post, so you can go back to those as often as you need.

If you're on the annual plan you also get The Algorithm Report four times a year, and you'll always have the last four of those to look back on.

Then you're here for the ideas! You may know how to create videos, edit reels, and write captions. But the monthly drop and the hooks mean you're not the one thinking up content from scratch every week on top of everything else you're doing to run a business, and that's usually the part that falls apart first when things get busy.

Start with the how-to videos.

There's one for each kind of post you'd actually make. How to film a floral design reel, how to do a voiceover reel, how a greenscreen reel works, and how to put a carousel together. There are three more on hooks, since a hook you write on screen works differently than one you say out loud.

So if you've never made a carousel, you watch the carousel video and go make one. You're not sitting through a long course waiting to get to the part you needed.

Once you know how the formats work, the monthly ideas give you something to practice on right away.