For Wedding Florists
The Wedding Florist Funnel
Let's Play With Your Numbers
Every wedding florist has a path their couples take — from "they've never heard of you" to "they're referring their friends." Here's what that path is actually worth.
First, enter your website traffic from the last 30 days below. We'll use that to calculate about how many couples ran into your brand this month — and show you how that trickles all the way down to booked weddings.
My monthly traffic
visitors
They Find You
What drives it
Instagram, Pinterest, Google, walk-by visibility, local collabs
i.
Awareness
reached
How many couples know you exist because they saw your brand pop up somewhere. This number is entirely shaped by how visible you choose to be.
16,667
people reached
People who see you anywhere — scrolling past, searching online, walking past your shop.
What drives it
Strong bio, clear hook, easy-to-find link, photos that earn the click
ii.
Traffic
% clicked-through
They saw your work and decided to look closer — clicked your link, visited your profile, found you on a vendor list. That decision to click is entirely shaped by how your brand shows up in the world. Average click-through rates hover around 3%.
500
people visited
They could leave right now or decide to look closer at your website, shop, portfolio.
They're Deciding If You're The One
What drives it
Beautiful product photos, clear pricing, intuitive shop layout, content worth exploring
iii.
Engagement
% engage
They're on your website, scrolling your portfolio, reading your bio. The way your site is built determines whether a couple engages long enough to start trusting you. Without trust there will be no inquiry.
165
people engaged
They're exploring your shop, portfolio, or website. This is where trust gets built — or lost.
What drives it
Clear "buy" button, no hidden fees, urgency cues, products they actually want
iv.
Inquiry
% inquire
They've started liking and trusting you so they submit an inquiry. On average, only 1–3% of website visitors take this step — which means every single inquiry is someone who was genuinely interested in buying.
30
inquiries received
They're seriously considering. One click away from deciding if they actually trust you enough to buy.
What drives it
Easy mobile checkout, guest option, flexible delivery, clear payment
v.
Consultation
% book consult
Not every inquiry leads to a call. Couples are not yet sold. Depending on how excited the couple is about you and how you handle inquiries will determine your success here. Industry average: 40–60% of inquiries lead to a consultation.
21
consultations booked
One wrong move, one confusing field, one hidden fee — and they leave. Friction kills sales here.
They've Said Yes — Now Deliver
vi.
Booking
% book
$
avg wedding
They loved the consult. Now it comes down to your presentation of your ideas and pricing and how confident they feel you're the one. Most florists book 30–50% of consultations.
20
weddings booked
vii.
Wedding Day
% wowed
Everything they imagined is either realized today or it isn't. The florists who consistently exceed expectations don't just get five-star reviews — they get talked about.
19
delighted couples
viii.
Referral
% refer
You can't manufacture a referral — but you can earn one by doing work so good that people can't stop talking about it. This stage costs nothing and compounds forever.
5
referrals generated
Your revenue, right now
This is what your funnel is actually worth
monthly
$4,900
from booked weddings + referrals
annual
$58,800
at this rate, all year long
The Ah-ha Moment
What if you improved just one thing?
Drag any slider below. Watch what happens to your annual revenue. One booked wedding changed. That's how fast this moves.
i.
If Awareness went up
monthly
$0
→
annually
$0
+$0/year
ii.
If Traffic went up
monthly
$0
→
annually
$0
+$0/year
iii.
If Inquiries went up
monthly
$0
→
annually
$0
+$0/year
iv.
If Consultations went up
monthly
$0
→
annually
$0
+$0/year
v.
If Average Wedding went up to
monthly
$0
→
annually
$0
+$17,640/year
