For Retail Florists
The Retail Florist Funnel
Let's Play With Your Numbers
Every retail florist has a path their customers take — from "they don't know you exist" to "they're buying again." Here's what that path is actually worth.
First, enter your website traffic from the last 30 days below. We'll use that to calculate about how many people ran into your brand this month and show you how that trickles down into the rest of your business!
My monthly traffic
visitors
They Find You
What drives it
Instagram, Pinterest, Google, walk-by visibility, local collabs
i.
Awareness
reached
How many people know you exist — this is where your sales pipeline starts. Grow this number and everything downstream grows with it. Neglect it and the whole funnel runs dry.
16,667
people reached
People who see you anywhere — scrolling past, searching online, walking past your shop.
What drives it
Strong bio, clear hook, easy-to-find link, photos that earn the click
ii.
Traffic
% clicked-through
Someone saw your brand and chose to learn more. That click — from Instagram, Google, a referral, wherever — is the moment a stranger becomes a potential customer. Average click-through rates hover around 3%.
500
people visited
They could leave right now or decide to look closer at your website, shop, portfolio.
They're Deciding If They Trust You
What drives it
Beautiful product photos, clear pricing, intuitive shop layout, content worth exploring
iii.
Engagement
% engage
They're exploring your shop, portfolio, or website. How your site is built determines how long they stay. The longer they stay, the more trust builds — and trust is the only thing that actually brings in sales.
165
people engaged
They're exploring your shop, portfolio, or website. This is where trust gets built — or lost.
What drives it
Clear "buy" button, no hidden fees, urgency cues, products they actually want
iv.
Add to Cart
% add to cart
They're seriously considering. One click away from deciding if they actually trust you enough to buy. Industry average add-to-cart rate is 8–10%.
30
carts started
They're seriously considering. One click away from deciding if they actually trust you enough to buy.
What drives it
Easy mobile checkout, guest option, flexible delivery, clear payment
v.
Checkout
% checkout
$
avg order
One wrong move, one confusing field, one hidden fee — and they leave. Friction kills sales here. On average, 70% of carts are abandoned before checkout completes.
21
sales made
One wrong move, one confusing field, one hidden fee — and they leave. Friction kills sales here.
They Decide If They Want to Buy Again
What drives it
On-time delivery, beautiful presentation, the product matching the photos
vi.
Customer
% good exp.
They got their order. Quality, delivery, presentation — this is what they'll remember when deciding if you're worth a second order.
20
happy customers
They got their order. Quality, delivery, presentation — this is what they'll remember when deciding if you're worth a second order.
What drives it
Follow-ups, loyalty offers, subscription nudges, reasons to come back
vii.
Repeat
% return
Will they come back? Did you give them a reason to? Or will they find someone else next time they need flowers? Keeping a customer costs 5x less than finding a new one.
5
repeat orders
Will they come back? Did you give them a reason to? Or will they find someone else next time they need flowers?
Your revenue, right now
This is what your funnel is actually worth
monthly
$4,900
new sales + repeat orders
annual
$58,800
at this rate, all year long
The Ah-ha Moment
What if you improved just one thing?
Drag any slider below. Watch what happens to your annual revenue. This is where the real money hides.
i.
If Awareness went up
monthly
$0
→
annually
$0
+$0/year
ii.
If Traffic went up
monthly
$0
→
annually
$0
+$0/year
iii.
If Engagement went up
monthly
$0
→
annually
$0
+$0/year
iv.
If Checkout went up
monthly
$0
→
annually
$0
+$0/year
v.
If Average Order went up to
monthly
$0
→
annually
$0
+$17,640/year
