Better photos = Better clients. Welcome to The Florist's Portfolio Course!

Learn how to photograph your own work and curate your portfolio to only show the images that actually book clients.

From Lys - "My first few years in business I knew my portfolio was the thing that would change everything. I had to figure out the photography part by trial and error. I have it down now, and this is everything I do!"

For wedding and retail florists who know their designs are good, but can't get the photos to actually show it. 

What's Included Inside:

• The 5 Non-Negotiables for Gorgeous Flower Photos: the five things I do for every single photo so it comes out looking like a professional shot it. 
• My actual camera settings, gear and lighting setup behind every photo on Flowering Minds and Color Theory Design Co 
• How to photograph your own work without hiring anyone, starting with what's already in your house. backdrops, surfaces, and how to work with the light coming through your window.
• Gow to spot the images in your current portfolio that are costing you bookings, and what makes an image earn its place.
• Choosing your hero images, how many photos your portfolio actually needs, and what to cut (cutting is the fastest change available to you and it costs nothing).
• How to curate for the client you want to book instead of the work you happened to take on last season.
• Setting up the portfolio on your website so it does the job a sales page does.
• Vision-boarding your portfolio before you shoot it, so you're building toward something specific.
• Planning a styled shoot from scratch, including vendor mood boards, running one with a wedding planner as lead, and mood boards for a branding shoot.
• [BONUS] my Shot List Checklist, so you know what you're getting before you start setting up (this is the difference between coming home with 200 photos and coming home with 8 you'd post).
• [BONUS] The Portfolio Audit. you score every image you currently have against six questions and come out with a keep pile, a cut pile, and three heroes.
• [BONUS] the exact camera and lens I shoot with, a walkthrough on using them, and a Getting Technical session for when you want to come off auto (skip this one if you're shooting on your phone, everything else still applies).
• [BONUS] 6 creative portfolio projects for the months with no weddings. weather, outdoors, childhood, fine art, a still life, and reusing flowers for a mini installation.

You Deserve a Portfolio That Works as Hard as You Do

Your portfolio isn’t just a collection of photos - it’s your most powerful sales tool!
Once you know how to use it strategically, you’ll never have to wonder why sales are slow or why clients aren’t booking.

Take it from our students⬇️

"This was my first booking at $31k. I'm honestly floored with how everything came together when I followed your guidance." -Klaudia