Retail Floristry, Simplified!

With Holley Simmons, owner of She Loves Me.

Most flower shops look busy from the outside—but behind the scenes, it’s messy, inefficient, and barely profitable. If you’re tired of working hard with little to show for it, this course gives you a new path. Holley Simmons walks you through how she built a profitable shop with systems that actually work—and how you can too.

Inside the course, Holley covers how to:

• Set up and organize a retail shop that runs smoothly

• Find (and design) the right retail space for your business

• Create a seamless in-store and delivery experience for customers

• Handle customer service issues with confidence and care

• Streamline flower ordering, processing, and delivery logistics

• Build out a small but mighty team with clear roles and systems

• Price for both retail and events while protecting your profit

• Avoid the most common mistakes retail florists make

• Use simple systems to keep operations tight behind the scenes

• Deliver a brand experience that keeps customers coming back

This is a real, behind-the-scenes conversation with Holley. It’s not a rigid slide deck. It’s honest, casual, and packed with strategies you can actually use. If you're ready to simplify and scale—this is your shortcut.